Busch’s is a family-owned supermarket chain located in southeast Michigan. In order to differentiate the company from the national stores, we chose to place the spotlight on the quality and freshness of the food offered.

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By highlighting the stories behind specialty items, introducing consumers to hard-to-find local products, and describing the attributes of unique perishable items we promoted higher-margin items while also elevating the perception of the brand.

 

Bright colors, asymmetrical layouts, layered textures, dynamic curves, and large mouth-watering photos keep the brand fresh and contemporary.