A clear and complete Brand Guide is one of the strongest tools in any creative team’s arsenal. It communicates the expectations of the brand’s look and feel to all team members, eliminating errors and inconsistencies before they are made and increasing the team’s efficiency.

To be as useful as possible, a Brand Guide should incorporate a variety of subject matter, from target audience personas to messaging examples, from basic design standards to examples of large format print pieces and website graphic elements.

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A good Brand Guide will be thorough and strict where it needs to be while also remaining flexible enough to allow for a brand’s evolution over time. As a living document, it should be updated routinely and referenced often.

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If your company is working without a Brand Guide, contact me today!